Drastically Cut Costs
Apply directly on rust. Eliminate expensive, time-consuming, and hazardous sandblasting or heavy grinding.
Accelerate Project Timelines
Minimize surface preparation and apply topcoats faster. Our room-temperature-curing formula simplifies the entire process.
Achieve Superior Protection
Chemically converts rust into a stable, black passivation layer that provides powerful secondary protection and excellent topcoat adhesion.
How It Works: 3 Simple Steps to Stop Rust
Our technology doesn't just cover rust—it chemically transforms it into a solid, stable, and highly-protective surface ready for painting.

1. Rusted Surface
Start with a rusty steel or iron surface. Only loose, flaky rust needs to be removed with a simple wire brush.

2. Apply SENDA Converter
Apply a single coat of our water-based converter directly onto the adherent rust by brush, roller, or spray.

3. Converted & Protected
The converter reacts with rust (iron oxide) to form a hard, black, stable iron tannate layer, ready for your topcoat.
Ideal Applications
The perfect solution for any steel or iron surface where sandblasting is impractical, too expensive, or prohibited.

Structural Steel & Rebar

Factory Equipment & Tanks

Metal Roofs & Buildings

Base Emulsion for Coatings
Ready to Revolutionize Your Rust Treatment Process?
Discover how much time and money you can save on your next project. Our experts are ready to provide a custom quote and full technical support.